The Power of Forward Orders to Farm Shops and Delicatessens

Hider+Delishops Food Products

Why your website needs to have Forward Ordering

Forward orders are opportunities to order and pay for something in advance on your website. There are so many reasons a Farm Shop or Delicatessen should enable forward orders - here are just a selection of what the better shops are doing:

  1. Predicting demand: Forward orders lets you note customer demand and trends in advance
  2. Managing high risk products: Forward orders allows you to stock short life products that would otherwise be too risky
  3. Manage your production: forward orders cuts down wastage on made-to-demand lines
  4. Build anticipation: Forward orders increases anticipation by your customers
  5. Marketing content: Forward orders gives you reasons to talk to your customers
  6. Don’t lose the race for Christmas sales: Supermarkets will beat you to it
  7. Better cash flow: Forward orders improves cash flow whether pre-payments or deposits
  8. Starts Christmas without Santa: Forward orders allows you to talk about Christmas without it seeming to be going “too early”
  9. Improves your reliability: Forward orders removes uncertainty for your customers that you will have what they need
  10. Stop them forgetting: with pre-ordering customers can act immediately and you haven't lost their attention
  11. Send the reminders: once they have ordered, send them reminders. It’s an opportunity to upsell
  12. Advertise your best products: Forward orders can showcase and reinforce what everyone knows you are best at
  13. Have an added extra ready to go when they collect: upsell upsell upsell
  14. Increase your basket spend: You can use forward orders for marketing add-on items like biscuits for cheese, red currant jelly for turkey
  15. Upselling: following up on forward order enquiries gives you an opportunity to upsell
  16. Come back next year: this year sales are next year’s hot sales calls
  17. Create discussion in the home: The customer feels you are part of their annual tradition
  18. Get your customer satisfied early: Customer like to get things “sorted” in advance of big occasions
  19. Access previous pay days: customer can order and pay before the October and November pay days
  20. Early Bird discounts: Forward orders can be part of incentive to buy early schemes
  21. They order before you buy: Forward orders allows you to order in if necessary
  22. More value for your regular newsletters: customer are more receptive to newsletters and bulletins if they are in the habit of forward ordering
  23. Order for lunch, order for supper: forward orders need not be about order days or weeks in advance – forward orders for soup at lunch time or a lasagne to pick up on the way home are good business
  24. Post your menu and let them order in advance: forward orders allow you to post your daily or weekly specials for takeaway
  25. Orders for events: Forward order systems can be good for taking bookings for events such as Mother’s Day teas or Cheese tastings
  26. Links to go in social media: if it’s on your website, it can become a call to action on Facebook, Instagram, twitter or more.
  27. Click & Collect: customers can send in their son/husband/gardener to collect pre-paid orders
  28. Match orders to events: Its Vacherin day! National Chocolate day! Charlie’s Special Casoulet Week. Order here to avoid disappointment
  29. Launch ranges for other people’s events: Picnics for school sports days, Glyndebourne hampers, Packed lunches for football games; OAP lunches
  30. Focus offers on specific demographics you want to attract: pre-order for teachers gifts, for Gay Pride, new mothers discounts.

And the most important of all – collect those names and customer emails! If they liked you once you can re-market them for every other event of the year, within reason.

Forward ordering is one of the most powerful tools in your armoury if you use it right. They become a marketing tool without giving any margin away

Make sure your website has forward ordering.

Posted by Charlie Turnbull, Founder on Sep 29, 2020 12:07:00 PM
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